The Chief Marketing Officer, or CMO, is responsible for connecting the business with new customers and engaging with existing ones. CMOs guide and develop strategy for the company using traditional techniques, such as celebrity influence, and developments across data science, artificial intelligence, and social media.
Several people on this list are CMOs for marketing companies that consult for brands, businesses and individuals to develop campaigns for a variety of purposes. The list also includes CMOs from several relatively recent startups who built on their previous careers prior to launching and developing new companies, such as the airport fitness gym FlyFit Global, as well as leaders at established companies such as Viacom and Google.
James Allworth is the CMO of Zenrez, a company that makes sales and marketing software for fitness studios. He is also the co-host of Exponent, a podcast about technology and society. He writes about technology and disruption for the Harvard Business Review and co-wrote the book “How Will You Measure Your Life?” His Twitter feed includes links and comments about news, politics, policy and tech developments.
Kevin Bailey is the integration lead and CMO at Powderkeg, which helps Silicon Valley technology companies expand. He is also an adjunct professor of digital marketing at Indiana University Kelley School of Business. Previously, he co-founded two companies, DigitalRelevance and SlingshotSEO.
Tim Baran is the CMO at Good2BSocial, a digital marketing agency for attorneys, law firms and other companies in the legal industry. Previously, he founded BaranCLE, was the content director for Rocket Matter and wrote for Lawyerist Media LLC. He tweets on a variety of topics, including tech and legal developments as well as social justice issues.
Michael Bell is the CMO of MailMyStatements, a company that provides billing statement services to healthcare providers. He is a brand ambassador for Halo AR Management, ¡Quantified Management Services LLC and CEO of StarOne Consulting LLC. He often tweets articles or blog posts related to digital marketing.
David Capuano is the CMO at BluVector, a network security services company. Previously, he spent six years in marketing leadership positions at Vovici/Verint, including as the vice president of communications, solutions marketing and digital marketing. His tweets often relate to cybersecurity, machine learning and promoting BluVector.
Thomas James Ciotola is the founder and CMO of TeeTube, a T-shirt company. Although he is only 19 years old, he has calls himself a “serial entrepreneur” and is the founder and CEO of the TJCMN Youtube channel and touts seven years in the digital media industry. His tweets include international and U.S. politics and news as well as tech developments and popular culture.
Kirk Crenshaw is the CMO of Traakr, a brand marketing agency as well as a member of the Forbes Communications Council. He is an advisor to multiple companies, including Woobot.io, Rootstock Software and SupperBell. His Twitter feed mostly relates to marketing strategy but also includes links about international soccer.
Jamie Grenney is CMO of Seerene, which produces software to help companies manage data and improve efficiency. Previously, he was CMO of Plangrid, vice president of marketing at Infer Inc. and vice president of marketing at Salesforce.com. His Twitter feed includes economics, business and societal growth and popular culture.
Jacqueline Gordon is the CMO and CIO for My Expo USA, which connects consumers with “diverse-owned” or minority-owned businesses. She also works in marketing strategy and communications at MarketingRT. Previously, she worked in global marketing solutions strategy and communications at Verizon Enterprise Solutions and in marketing communications at Siemens Industry USA. She often tweets links to articles related to business success, including personal tactics and marketing.
Paul Kontonis is CMO at WHOSAY, a company that runs influence marketing campaigns. He is also the second vice president at Cosmopolitan Soccer League in New York City, a partner at Centridium, and a soccer coach at the development academy Blau Weiss Gottschee. His tweets generally relate to marketing strategy.
Katy Lynch is the co-founder and CMO at Codeverse, an online coding school for kids. Previously, she was the CEO of Techweek, head of business development at Manifest Digital, and president and CEO of SocialKaty Inc. She is on the executive boards/councils at Ms. Tech, Techweek and Women Tech Founders.
Jeff Nolan is the CMO of SecureAuth Corporation, which provides identification security on networks through authentication products. Previously, he was the vice president of marketing at NowSecure and Knurld as well as the senior marketing director at Ping Identity. He often tweets articles and posts related to tech issues, popular culture and marketing.
Eunice Nyandat is founder and CMO at My Biz Marketer, which provides digital marketing and analytics to small businesses as well as founder and consultant at East Africa Partners, which connects businesspeople and entrepreneurs in Africa and the United States. She is community manager at ProductCamp Atlanta. She often tweets about tech and business issues and trends.
Jacqueline Parkes is the CMO at Viacom, the media network that includes MTV, VH1, and Logo. Prior to working as the CMO of Major League Baseball for 20 years, she was the director of marketing/licensing for Jim Henson Productions Inc. Her tweets often promote MTV and other Viacom channels.
Ericka Pittman is the CMO of AQUAHydrate, which sells “electrolyte-enhanced” waters. Her marketing career includes stints as vice president of business development at Combs Wine & Spirits, vice president of Blue Flame Agency, ad director of GIANT magazine and music and entertainment manager at Vanguarde Media Inc. Her tweets often promote AQUAhydrate and Combs Enterprises.
Colin Raney is the CMO of PillPack, an online pharmacy that sorts and delivers medications. He is also on the advisory council at MIT Media Lab, trustee of The Awesome Foundation, and fellow at IDEO where he was formerly managing director and associate partner. He tweets links and posts about a wide range of business, tech, political, and social issues.
Steve Rotter is CMO at OutSystems, which provides an application development platform. His previous marketing experience includes being CMO at Acrolinx, vice president of digital marketing solutions at Brightcove, senior vice president of marketing at Baycom and director of product marketing at Adobe.
Dux Raymond Sy is the CMO and public sector CTO of AvePoint, a company that touts itself as “The Microsoft Cloud Expert.” He was previously the company’s vice president of customer strategy and solutions and also the managing partner at Innovative-e Inc. He has authored books on using Microsoft products. He often tweets articles and posts related to technology developments, in particular those concerning Microsoft.
Lorraine Twohill is the CMO of tech giant Alphabet (Google). She previously worked as the vice president of global marketing at Google Inc and vice president of marketing for Europe, the Middle East and Africa, according to her Bloomberg executive profile. Her Twitter feed is diverse and includes links to articles about Google, social issues, and news.
Anastasia Valentine is CMO at Versature, a Canadian company that provides phone services to businesses. She was previously the company’s vice president of marketing as well chairwoman of the board of directors for hEr Volution, a nonprofit promoting STEM education for girls. Her Twitter feed covers a range of topics, including marketing, diversity, and personal motivation.
Mike Volpe is the CMO of Cybereason, a global cybersecurity company. He is a member of the board of directors at Repsly Inc. and a previous board member at Attend Inc. He worked as CMO at HubSpot and director of marketing operations at SolidWorks. His Twitter feed includes links and posts about tech news, tech developments, and marketing.
Each of the members on this list has been chosen through research based on the following criteria: