Marketing entails more than merely advertising and sales—it involves the careful study and integration of product design, behavioral economics, and consumer psychology, as well as several other social sciences from various disciplines. Marketing professors often specialize in one or several of these domains and conduct research that advances both marketing theory and practice. For instance, Phillip Kotler, who is listed here, is known broadly as “the father of modern marketing,” and is often credited with steering marketing from a “push” system (pushing excess supply of products onto consumers) to a “pull” system (discovering consumer needs and delivering value by meeting those needs).
In addition to research, marketing professors are responsible for educating future brand managers, executives, advertisers, market researchers, and sales professionals through classroom instruction in universities across the world. Although curricula vary by university, typical courses taught by marketing professors include marketing management, marketing research, consumer behavior, advertising/promotions, and marketing strategy.
Most of the professors listed below hold leadership positions at their respective institutions and lead the field in terms of research, teaching, and service with industry organizations and related editorial publications. The professors on this list are all active users of Twitter, and regularly share their expert perspectives and wisdom with a global audience.
Dr. Jennifer Aaker is a General Atlantic Professor of Marketing and behavioral psychologist at Stanford Graduate School of Business, where she has been a faculty member since 1999. Her research interests include the psychology of giving, emotions, goals, health, global brand building, the power of story, time, money, and happiness, and brand personality. Dr. Aaker is widely published, which includes her co-authored book, The Dragonfly Effect, which received the Nautilus Literary Award in 2011. She was also the recipient of the Distinguished Scientific Achievement Award by the Society of Consumer Psychology in 2011, among other distinguished honors for her teaching and research.
Dr. Dan Ariely is the James B. Duke Professor in the Fuqua School of Business and one of the founding members of the Center for Advanced Hindsight at Duke University. His areas of expertise and research include marketing research methods, behavioral economics, writing in non-academic terms and consumer well-being. Dr. Ariely is the author of several widely read books including Irrationally Yours, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He regularly tweets “Ask Ariely” posts that center around economic theory, trust, and his newest “Pocket Ariely” app.
Dr. Jonah Berger is an Associate Professor of Marketing in the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces That Shape Behavior. His research and expertise centers around social influence, consumer behavior, word of mouth, viral marketing and natural language processing. He is a consultant for several Fortune 500 companies, such as Google, The Gates Foundation and Coca-Cola. He often tweets about viral news and invisible forces that shape our decisions.
Dr. T. Bettina Cornwell is the head of the Marketing Department and Edwin E. and June Woldt Cone Professor of Marketing at the Lundquist College of Business at the University of Oregon. She is author of Sponsorship in Marketing: Effective Communication through Sports, Arts and Events. Her research emphasis is in advertising, sports marketing, public policy, and corporate sponsoring. She tweets about these topics, as well as on topics in health and sustainability. In 2016, she was the recipient of the Thomas C. Stewart Distinguished Professor at the University of Oregon and she was also awarded the 2009 American Marketing Association Sports Marketing and Special Events Special Interest Group's award for Distinguished Contributions to the Scientific Understanding of Sports Business.
Dr. Utpal Dholakia is the George R. Brown Professor of Marketing at the Jesse H. Jones Graduate School of Business at Rice University. His research area of expertise focuses on financial decision making, motivational psychology, social consumer behavior, online marketing, and SME marketing strategy. In addition to being widely published, Dr. Dholakia has served as a consultant for various technology, healthcare, financial services and energy companies. He often shares “pricing lessons” on Twitter.
Scott Galloway serves as a Clinical Professor of Marketing at New York University’s Stern School of Business, where he teaches digital marketing and brand strategy to MBA students. Professor Galloway was recognized by the World Economic Forum’s “Global Leaders of Tomorrow,” and in 2012, Poets & Quants named him “One of the World’s 50 Best Business School Professors.” He is the author of the Digital IQ Index ® and is the founder of various business firms, including L2, Red Envelope and Prophet. He regularly shares posts on Twitter about reshaping the technology paradigm and social media platforms.
Dr. Barbara Kahn is an internationally recognized scholar who is the Patty and Jay H. Baker Professor of Marketing at the Wharton School at the University of Pennsylvania. Dr. Kahn is also the Director of the Jay H. Baker Retailing Center and previously served as the Dorothy Silberberg Professor of Marketing and Vice Dean and Director of the Wharton Undergraduate program, among other notable positions during her academic career. Her research areas include brand loyalty, consumer choice, customer relationship management, customization, decisions under uncertainty/ambiguity, variety seeking, and retail assortment issues. From 1982-2006, Dr. Kahn was the seventh most published author of articles in marketing journals in the world. She also holds several prestigious positions such as president of the Journal of Consumer Research Policy Board, and serves various other highly ranked academic journals and associations.
At Northwestern University’s Kellogg School of Management, Dr. Philip Kotler is the S.C. Johnson & Son Professor of International Marketing and S.C. Johnson Chair in Global Marketing. Dr. Kotler is known as the “father of modern marketing,” and in 1985, he was the first recipient of the American Marketing Association’s Distinguished Marketing Educator Award. In 2011, he was given the title “Legend in Marketing,” and in 2013, he was inducted into the Management Hall of Fame, and received the first Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice, among other prestigious awards. He is also widely published and the author of 57 books including, Marketing Management: Analysis, Planning, Implementation and Control. Some of his areas of expertise are arts management, brand management, marketing strategy, international and nonprofit marketing and urban economics, among many others.
At the University of Pittsburgh, Dr. Cait Lamberton serves as the Ben L. Fryrear Chair of Marketing and Associate Professor of Marketing within the Joseph M. Katz Graduate School of Business. Dr. Lamberton research areas include envy, self-regulation, sharing behaviors, assortment size and structure, and her work has been featured in the Journal of Consumer Research, the Huffington Post, and the Journal of Marketing Research, to name a few. Poets & Quants named Dr. Lamberton as one of the “Top 40 Business School Professors under 40” and is a consultant for the US Department of Education and US Department of Labor.
As an Associate Professor in the Leeds School of Business at the University of Colorado, Boulder, Dr. Peter McGraw directs the Humor Research Laboratory. His areas of expertise include humor, emotion, consumer psychology, public policy, behavioral economics, and entertainment. Among many of his publications, is his book, The Humor Code: A Global Search for What Makes Things Funny. His research has also been featured in Scientific American, The Wall Street Journal and other notable academic journals, and in 2010, 2011 and 2013 Dr. McGraw was the recipient of The Sterling-Rice Research Award.
Dr. Geeta Menon is the Dean of the Undergraduate College at New York University’s Leonard N. Stern School of Business and the Abraham Krasnoff Professor of Global Business and Professor of Marketing at NYU. Dean Menon was recognized by The Economic Times in 2015 as “one of the 20 most influential global Indian women in business and the arts.” She has held many important leadership roles throughout her career, including President of the Association for Consumer Research, as well as Associate Editor of the Journal of Consumer Research and Journal of Marketing Research. Her areas of research include consumer memory, information processing, and emotions in the contexts of survey methodology and advertising of health information and risk perception. On Twitter, she regularly shares the #IAmStern/#WeAreStern social media campaign to promote student pride.
At Boston University, Dr. Carey Morewedge serves as Associate Professor of Marketing in the Questrom School of Business. Dr. Morewedge’s research areas focus on higher-order mental processes (memory, attention) and how goals influence pleasurable or desirable experiences and bias reduction. On Twitter, he shares posts about judgment, decision making and academic advice. In 2016, Poets & Quants recognized Dr. Morewedge as one of the “Top 40 under 40 Most Outstanding MBA Professors.” In addition to being widely published, his work has been featured by major news organizations on television and radio, including NPR and the BBC.
At the Wharton School of Business at the University of Pennsylvania, Dr. Americus Reed II is the Whitney M. Young Jr. Professor and a Professor of Marketing. He is the only “identity theorist” at Wharton who focuses on social identity and the consumer’s role in guiding purchase decisions. Dr. Reed regularly shares his research interests on Twitter, which include identity loyalty, social influence, values, brand identity and product loyalty, attitudes and judgment, consumer behavior, marketing management, social psychology and organizational behavior. He has been published by top-tier academic journals, which include the Journal of Consumer Research and the Journal of Marketing Research.
Dr. Gad Saad is a Professor of Marketing in the John Molson School of Business at Concordia University in Montreal, Canada. He also serves as Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is an advisory fellow at the Center for Inquiry. In 2002, Dr. Saad was inducted into the Who’s Who of Canadian Business” and is a recipient of the John Molson School of Business Faculty’s Distinguished Teaching Award. An exemplary publication of Dr. Saad’s is The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature and The Evolutionary Bases of Consumption. He is a popular blogger on Psychology Today and his YouTube channel, The Saad Truth, has over 100,000 subscribers. He posts about social justice issues and topics pertaining to his research interests, including evolutionary psychology, consumer behavior and the psychology of decision making.
At Radford University, Dr. Gary Schirr is an Associate Professor of Marketing and the Director of the MBA program and other Graduate and Special Programs. Dr. Schirr’s research interests include social media marketing, service innovation, and B2B/professional sales. His co-authored book, Service Innovation reviews current research and best practice in the innovation of service and he tweets and blogs about ad performance and consumer behavior.
One of the Top Marketing Professors on Twitter, Bhupesh Shah is a Marketing Professor and Program Coordinator for the Social Media program within the School of Marketing at Seneca College in Toronto, Canada. His research areas include advertising, cyber culture, e-commerce, not-for-profit marketing, online and viral marketing, personal branding, search engines, digital media, and new media. Professor Shah established ethnicomm inc., a marketing firm that connects businesses with ethnic markets, and he has been featured in The Globe and Mail, The Toronto Star, CBC News, Global News, 24 Hours and Maclean’s. On Twitter, he shares “The Bhupesh Shah Daily” where he comments on behavioral economics and the rise of consumerism on social media apps.
Dr. Jagdish N. Sheth has over 50 years of experience in teaching and research at various prestigious universities, including the University of Southern California, MIT and Columbia University. Currently, he is the Charles H. Kellstadt Professor of Marketing at Goizueta School of Business at Emory University. Dr. Sheth is an internationally and nationally known scholar and has been recognized for being an “Outstanding Marketing Educator,” and is a recipient of the William Wilke Award of marketing for a better world. Dr. Sheth is known throughout the field of marketing for establishing the Sheth Foundation and Sheth Doctorial Consortium. His areas of expertise include consumer psychology, demographics, geopolitics, global competitive strategy, marketing theory, and relationship marketing. His work appears in top-tier journals and he is the author and co-author of several books, including The Sustainability Edge and Chindia Rising
Dr. Tracy Tuten is a Marketing Professor at East Carolina University’s Department of Marketing and Supply Chain Management within the College of Business. She is widely published in notable academic journals and her most recent publication includes her book, Advertisers at Work. Dr. Tuten is also the recipient of numerous teaching awards, including the O’Hara Leadership Award in Direct and Interactive Marketing Education. She is an active blogger and tweets about social media marketing and marketing creativity.
Dr. Steve Vargo is a Professor of Marketing and Shidler College Distinguished Professor at the University of Hawaii at Manoa. Dr. Vargo’s research interests include market theory and strategy and service-encounter evaluation. He has been named one of the “World’s Most Influential Scientific Minds”—Most Highly Cited Researchers (top 1% in Web of Science) for the years 2014-2017. He is also the recipient of the Harold H. Maynard and Sheth Foundation Awards by the American Marketing Association for “significant contribution to marketing theory and thought.” He tweets about service dominant logic and shifting the marketing paradigm from one focused on goods to a service–focused approach.
Dr. Bruce Weinberg is the Department Head and Chair and Professor of Marketing at the Isenberg School of Management at the University of Massachusetts, Amherst. His research areas focus on the internet of things (IoT), customer service, marketing analytics, online shopping, social media, innovative technology, consumer behavior, and digital consumer experience. His work has been featured in the Journal of Medical Marketing and the Harvard Business Review, among other notable publications and he often tweets about student success, Isenberg business innovation, advertising and social media marketing.
To develop this list of socially connected marketing professors, several criteria were considered: