Answer: Data Analytics programs offer core training in the tools and technologies used to identify, organize, and interpret data in a broad range of fields. While there is significant overlap between programs in Data Analytics and Business Analytics, Business Analytics programs focus more specifically on the business applications of analytics.
Analytics is a multidisciplinary field grounded in the study of advanced mathematics, statistical probability, and computer science. Data Analytics programs focus on proficiencies that are foundational across different fields and specializations within analytics. This includes training in the following areas: mathematics and statistical modeling; computer programming and data systems architecture; and organizational communications. It also encompasses a process known as data mining, a central aspect of analytics that determines how relevant data is identified, extracted, sorted, cleansed, interpreted, and prepared for presentation. Typical courses in a Data Analytics program include: advanced quantitative methods; data mining; data visualization; and predictive analytics. Data Analytics specializations include but are not limited to Business Analytics, Healthcare Analytics, Government Analytics, and Geospatial Analytics.
Business Analytics is a specialization within Data Analytics that focuses on the business applications of analytics. Business Analytics programs are built on a foundation of mathematics, statistics, and computer science, but are aligned to address the demands of the business world, where efficiency optimization, risk assessment, and cost management are paramount issues. These programs focus on how analytics tools and technologies are deployed to inform decision-making, develop marketing strategies, design new products and services, and improve many other key facets of business performance. Typical courses in a Business Analytics program include: data mining for business decisions; marketing analytics; web and social media analytics; data visualization; and predictive business analytics.
Data Analytics programs are typically offered through schools or departments of computer science, applied mathematics, and information technology. In contrast, Business Analytics programs are more often housed in schools of business or schools of professional studies. Business Analytics programs may also be somewhat less technical in nature than true Data Analytics programs, in part because they often include coursework devoted to organizational communications and management.
Students interested in pursuing an advanced degree in analytics may find considerable curricular overlap between Data Analytics programs and programs designated as Business Analytics. This is because there is no standard naming convention for degree programs in the field of analytics. In addition, many of the core courses found in a Business Analytics program, including marketing analytics and web analytics, may be offered as electives in Data Analytics programs. Therefore, it may be possible to tailor a more traditional Data Analytics program towards a Business Analytics curriculum.
As part of researching programs, prospective students should compare required and elective courses to ensure they find a program that best fits their needs and desired career goals, independent of how that program is named (i.e. data analytics versus business analytics).
It is important to note that MBA programs that offer specializations in data analytics are not equivalent to a Master of Science in Data Analytics or a Master of Science in Business Analytics. These MBA programs typically include fewer analytics focused courses.