The Manderson Graduate School of Business at the University of Alabama (UA) offers two distinct online Master’s in Analytics degree programs. UA’s Operations Management program, in concert with the school’s Statistical Analysis System (SAS)/Data Mining certification program, has an online Master of Science in Operations Management (MSOM) degree with a track in Decision Analytics. It combines training in statistical and other quantitative analysis skills and the data mining and management technologies associated with data analytics. This is a 30-credit master’s degree that can be completed in two years of part-time enrollment. There is also an online Master of Science in Marketing with a Specialization in Marketing Analytics, which combines traditional marketing and business coursework with training in data analytics. The MS in Marketing is a 33-credit program that can be completed in two years of part-time enrollment. Both of these programs are 100% online and do not require any campus visits.
UA’s online programs utilize Blackboard, a learning management system (LMS) that supports asynchronous instruction. Students can contact and interact with instructors via email; complete and submit assignments securely online; and participate class discussions through the LMS. Videotaped lectures and other course materials are accessible to students on-demand through the LMS, and the system has other tools that allow instructors and students to share information related to class topics and assignments.
The MSOM Decision Analytics track curriculum is grounded in six core courses. These includes: Statistical Methods; Statistical Data Management; Knowledge Discovery and Data Mining; Advanced Data Mining; Management Science and Spreadsheet Modeling; and Systems Simulation. Students can then choose two general analytics electives from the following options: Supply Chain Modeling and Analysis; Operations Scheduling Problems; Inventory Management; and Manufacturing Scheduling and Control Systems. In addition, students select one of the following two restricted electives: Advanced Statistical Data Management, and Business Analytics Support Systems. The final crediting requirements are met through the completion of a Decision Analytics capstone project.
The MS in Marketing with a Specialization in Marketing Analytics is broken up into two core areas of training: statistics and marketing. There are five required courses in the area of statistics: Statistical Methods; Statistical Data Management; Advanced Statistical Data Management; Data Mining; and Advanced Data Mining. The marketing curriculum includes required coursework in the following subject areas: Advanced Marketing Analysis; Global Business; Global Marketing Management; and Advanced Import/Export Strategy. In addition, students must select one additional elective in marketing, and complete an approved capstone project that addresses a subject in marketing analytics.
The University of Alabama is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). The Manderson Graduate School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).