The University of Alabama - Online Master's in Analytics Programs

The Manderson Graduate School of Business at the University of Alabama (UA) offers two distinct online Master’s in Analytics degree programs. UA’s Operations Management program, in concert with the school’s Statistical Analysis System (SAS)/Data Mining certification program, has an online Master of Science in Operations Management (MSOM) degree with a track in Decision Analytics. It combines training in statistical and other quantitative analysis skills and the data mining and management technologies associated with data analytics. This is a 30-credit master’s degree that can be completed in two years of part-time enrollment. There is also an online Master of Science in Marketing with a Specialization in Marketing Analytics, which combines traditional marketing and business coursework with training in data analytics. The MS in Marketing is a 33-credit program that can be completed in two years of part-time enrollment. Both of these programs are 100% online and do not require any campus visits.

UA’s online programs utilize Blackboard, a learning management system (LMS) that supports asynchronous instruction. Students can contact and interact with instructors via email; complete and submit assignments securely online; and participate class discussions through the LMS. Videotaped lectures and other course materials are accessible to students on-demand through the LMS, and the system has other tools that allow instructors and students to share information related to class topics and assignments.

The MSOM Decision Analytics track curriculum is grounded in six core courses. These includes: Statistical Methods; Statistical Data Management; Knowledge Discovery and Data Mining; Advanced Data Mining; Management Science and Spreadsheet Modeling; and Systems Simulation. Students can then choose two general analytics electives from the following options: Supply Chain Modeling and Analysis; Operations Scheduling Problems; Inventory Management; and Manufacturing Scheduling and Control Systems. In addition, students select one of the following two restricted electives: Advanced Statistical Data Management, and Business Analytics Support Systems. The final crediting requirements are met through the completion of a Decision Analytics capstone project.

The MS in Marketing with a Specialization in Marketing Analytics is broken up into two core areas of training: statistics and marketing. There are five required courses in the area of statistics: Statistical Methods; Statistical Data Management; Advanced Statistical Data Management; Data Mining; and Advanced Data Mining. The marketing curriculum includes required coursework in the following subject areas: Advanced Marketing Analysis; Global Business; Global Marketing Management; and Advanced Import/Export Strategy. In addition, students must select one additional elective in marketing, and complete an approved capstone project that addresses a subject in marketing analytics.

The University of Alabama is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). The Manderson Graduate School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).

The University of Alabama: Manderson Graduate School of Business

Programs Offered: Analytics (Master of Science in Marketing, Master of Science in Operations Management (MSOM))
Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), The Association to Advance Collegiate Schools of Business (AACSB International)
Instruction Methods: Program uses asynchronous instruction. Students interact with instructors and classmates through email and through participation in online message boards and chat rooms.
Social Media: Facebook and Twitter

Online Master of Science in Marketing with a Specialization in Marketing Analytics

Program Overview
Program Type: Analytics
Degree Conferred: Masters
Program Structure: Online instruction with no campus visits required
Example Courses: Advanced Marketing Analysis, Global Marketing Management, Statistical Data Management, Data Mining
Program Website: bamabydistance.ua.edu
Degree Requirements
Credits Required: 33 credits needed to graduate
Campus Visits Required: 0
Program Options
Program Start Dates: Fall, Spring and Summer admission
Curriculum Options: Part-time only
Length of Program: Program can be completed in approximately 2 years
Admission Requirements and Tuition Costs
Degree Required for Admission: Bachelor's Degree
GPA Requirements: Minimum GPA 3.3
Testing Requirements: GRE or GMAT required (Score of 308 on GRE or 580 on GMAT)
Work Experience: Not required for admission
Tuition Costs: ~$12,111 + fees
Cost per Credit Hour: $367 per credit hour
Eligibility Information: Program currently accepts students from all 50 states

Online Master of Science in Operations Management (MSOM) Decision Analytics Track

Program Overview
Program Type: Analytics
Degree Conferred: Masters
Program Structure: Online instruction with no campus visits required
Example Courses: Statistical Data Management, Data Mining, Advanced Data Mining, Management Science and Spreadsheet Modeling, Systems Simulation
Program Website: bamabydistance.ua.edu
Degree Requirements
Credits Required: 30 credits needed to graduate
Campus Visits Required: 0
Program Options
Program Start Dates: Fall, Spring and Summer admission
Curriculum Options: Part-time only
Length of Program: Program can be completed in approximately 2 years
Admission Requirements and Tuition Costs
Degree Required for Admission: Bachelor's Degree
GPA Requirements: Minimum GPA 3.0
Testing Requirements: GRE or GMAT required (Score of 308 on GRE or 580 on GMAT)
Work Experience: Not required for admission; At least one semester of calculus is required as a prerequisite
Tuition Costs: ~$11,010 + fees
Cost per Credit Hour: $367 per credit hour
Eligibility Information: Program currently accepts students from all 50 states